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Xiamen
這次來分享到廈門的第一個任務,原本是間到廈門拓點的台灣知名連鎖便當店,後來量大慢慢轉型成食品代工廠,2019年疫情的影響,加速再度轉型的念頭,於是誕生了這個冷凍食品品牌,主打年輕家庭客群,以紅白作為主色調,搭配插畫來呈現品牌的親和力與辨識度,希望能像媽媽一樣能守護全家人的健康。
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慈母手中線,遊子身上衣,
以針線的概念設計出守字的識別,
強調守護食材的天然美味予把關,
讓吃到的消費者都能想起在對家鄉母親的思念與味道。
This time, I came to share the first task in Xiamen. It was originally a well-known Taiwanese chain convenience store in Xiamen. Later, it was gradually transformed into a food OEM factory. The impact of the epidemic in 2019 accelerated the idea of re-transformation, so it was born. This frozen food brand focuses on young family customers, uses red and white as the main color, and uses illustrations to present the affinity and recognition of the brand, hoping to protect the health of the whole family like a mother.