「希望吃下米香的人，都能感受到兒時的回憶」這是純心米香最直接對品牌的敘述，簡單樸實的東西越來越少，米香不僅是傳統零食，更是許多人的回憶。以小孩作為兒時的象徵，並搭配微笑呈現幸福的滋味，不規則的筆觸，傳遞樸實手感的感覺。

“I hope everyone who eats rice incense can feel the memories of childhood.”

This is Chunxin Mixiang’s most direct description of the brand. There are less and less simple and simple things. Mixiang is not only a traditional snack, but also a memory of many people.

The child is used as a symbol of childhood, and it is matched with a smile to present the taste of happiness. The irregular brush strokes convey the feeling of simplicity.